A company that operates in silos drains its limited resources (time, money, talent).

That’s where the Big Picture™ comes in : an ecosystem of interconnected strategies, elevating the perspective.

The Big Picture™ guides daily execution, based on a long-term big-picture vision.

- S e r v i c e s -

the Big Picture™

an Ecosystem of Interconnected Strategies

Long-Term Plan for developing a Differentiated & Valuable identity.

Overarching Plan for Achieving Business Objectives primarily Growth-Related.

Plan for ‘How the Brand's Messages & Value Proposition will be Delivered to Target Audiences’ Across Chosen Channels

Plan for ‘How the Brand's Core Message and Identity will be eXpressed Visually, Verbally, and Experientially’.

everyone has their own journey

what's yours?

Journey: I grew up without clarity, no direction. Then one day, while holidaying as a tourist on a rooftop, I finally saw the big picture: how far I’d come and where I’m headed. That pivotal moment gave me not only clarity but above all, a purpose, a mission.

Mission: Fragmented strategies waste limited resources (time and money). The Big Picture™ aligns entrepreneurs, stakeholders and their teams around a shared vision, utilizing an ecosystem of interconnected strategies.

Vision: A world where entrepreneurs, stakeholders, and their teams are perfectly aligned, making informed decisions and focusing on what truly matters: bringing their vision to life.

→ Discover my Education

→ Discover my Skill Sets

→ Discover my Pro XP

→ Discover Tools I use

Brands I’ve worked with over my 20-plus-year career—across agency, client-side, freelance, startup-founder, and business-owner roles—include:

Minh CAO, mobile: +33 6 119 58 963 - email: minhcao.digital@gmail.com