Most companies have strategies to grow, but few of them have strategies that are truly effective. Indeed, a company that operates in silos drains its limited resources (time, money, talent).
That’s where the Big Picture™ comes in : an ecosystem of six interconnected strategies (business, branding, marketing, communication, creative and content) bringing back perspective. Its mission is to guide daily execution based on a long-term strategic ambition.
Why is this important? Because the ultimate goal is to → bring your vision to life.
- S e r v i c e s -
the Big Picture™,
an Ecosystem of 6 Interconnected Strategies
A big-picture approach allows to See Beyond the Immediate details, ensuring actions work together, toward the ultimate goal : to bring the Strategic Vision to Life.
Long-Term Plan for developing a Differentiated & Valuable identity.
Overarching Plan for Achieving Business Objectives primarily Growth-Related.
Plan for ‘How the Brand's Messages & Value Proposition will be Delivered to Target Audiences’ Across Chosen Channels
Plan for ‘How the Brand's Core Message and Identity will be eXpressed Visually, Verbally, and eXperientially’.
